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An artisan marketplace lives or dies by the quality of its relationships. Buyers want confidence that a handmade item matches its description, arrives safely…

Craft influencers can give handmade brands something paid advertising often struggles to provide: trust built through process, personality and genuine use. A…

Pricing handmade art is a creative decision with a commercial side. An original ceramic mug, woven wall hanging, print, jewellery piece or carved object…

A handmade object often appears to begin with a creative idea: a carved bowl, woven basket, leather pouch, ceramic vessel or piece of jewellery. In reality,…

An artisan product can begin as a sketch on a kitchen table, a sample made in a shared studio, or a digital file sent between a maker and a manufacturer. Once…

A shopper adds a hand-thrown mug, woven basket or handmade necklace to a basket, then disappears before paying. In craft ecommerce, that pause can feel…

High-end craft items often need to be experienced before their value becomes obvious. A photograph can show the colour of a handwoven textile, the polish of a…

Artisan products carry the maker’s choices in their materials, techniques and finishing details. A customisation feature can extend that character by allowing…

A community forum for craft buyers and sellers can become much more than a message board. It can help people discover distinctive products, understand how they…

A handmade textile can carry a great deal of meaning in a small space. A stitched label may tell a customer who made the item, what fibres it contains, where…