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Shipping a handmade dining table, timber bedhead, cabinet or armchair is very different from posting a small parcel. The item may be heavy, unusually shaped,…

Craft fairs are often treated as places to sell finished goods, meet fellow makers and enjoy a relaxed weekend out. They are also informal research…

A vendor application form does more than collect names, prices and product photographs. For an Indigenous artisan, it can signal whether a marketplace…

A secure checkout is where trust, usability and technical protection meet. Customers may enjoy browsing a small online shop, but their decision to buy is made…

Facebook ads can help handmade brands reach people who actively browse pottery, textiles, jewellery, woodworking, quilting supplies and other creative goods.…

Handmade products are bought with both the eye and the heart. A carved object, woven textile, ceramic vessel or piece of jewellery may be visually appealing,…

A craft marketplace needs more than attractive product photography and a launch date. Journalists, bloggers, community organisations, makers and potential…

Authentic Native American jewellery occupies a distinctive place in the wider market for handmade accessories. Buyers are often drawn to its silverwork,…

Strong product photography gives handmade work a presence that reflects its quality, story and cultural value. For Indigenous art, the brief requires more than…

An artisan brand has a rich supply of content: the maker’s hands, the materials, the workshop, the finished piece and the story behind every decision. The…